immediate problem

so, there was an immediate problem once I went to the home page...

sleep wellness isn't a very usable phrase. It's hard to slip in here and there. Immediately I want to jump back to the term healthy sleep, however, we may find ourselves doing a little more competing for a phrase like that... but anyway, I'm going to keep looking and eventually I may just pick one and fly with it, and perhaps all of the other thigns we're doing will build some credability and user interest, and with all that making the site more popular, the SEO will help other people find us once the credability is up... so.. yeah, I'm basically thinking out loud, so let me summarize.

We have a couple of options.
A.) Use SEO so that the web crawlers will notice us and put us at the top of the ranks...
PROBLEM:Other web sites have already gained credability so if we're going to practice this style, it is my belief that we need to compete with a less popular keyword phrase. The problem here is that the keywords are less popular because less people search for them because they're less usable phrases, such as sleep wellness. Which is a good phrase, I agree, but hard to mix in a number of times and in a subtle yet worthwhile way.

or

B.) Set up our site with SEO friendly concepts that make the website appear legit. We'll have on the right gear and be properly formatted... I think prepared is the word I was looking for. We can prepare the site and then use other means to increase website popularity. And then, as the site becomes mroe popular, other peopel will also begin to locate us because of our SEO efforts, considering the first boost of popularity increases our rankings enough so that the SEO begins to work and we can compete with the top dawgs.


So... that's it lined up. It all relies on the two things here, 1)Do we want a popular, useable Keyword Phrase, or a less popular yet easier to compete for Keyword Phrase that is somewhat difficult to include in the website in a subtle way. Because not once do we use the term sleep wellness, but it's easy enough to add in the adjective healthy here and there to the site and then we've got a keyword phrase popping up left and right.

And then a somewhat determining factor to this is do we think our other efforts will be enough to give us some weight in the search engines.