Monday, January 7, 2008

Links and Structure.

I think we do a poor job of taking advantage of our links as far as keyword stuff is concerned. None of those links have anything to do with sleep and aren't doing much of anything as far as bringing more people to the site. I think we can get a little more creative and organized with the link tabs in order to
A.) Get some keywords in there
B.) Look Clever
C.) And make the site a little more organized. The fact that you have to search around for the articles is a little off.

Part 2: Is there any reason we're keeping ourselves from the term Sleep Disorders and going with the word Common Conditions?... Once again, this just goes along with the fact that people are more commonly searching for the word sleep disorders than they are searching for the phrase common conditions, also that phrase alone is is so vague that it would be hard for people to find us through that. Those could be common conditions associated with anything, so if we changed that, I think it would be helpful. Our condition database is quite lengthy but I doubt we have people stumbling onto it too often.

Part 3: We don't have any kind of clever title thing on www.isleptgreat.com It just "Sarah Plain and Tall" says I Slept Great!

From what I've been picking up off the streets is that the three best places to drop some keyword hustle is in the Title, then Header 1, and then in the closing. After that it's all a matter of density. but if we don't drop our keyword phrase in those first two crucial spots, then we're just going to get overlooked by the web crawlers.

Part 4: oh yeah, we need to get linked up to some other sites and we need to add some links of some other folks. That whole link swapping community thing, I think everybody benefits, oddly enough, and eventually we're all cruising the ladder to the top and it's just a matter of who does it best or what kind of information we're providing. So yeah. I'll be calculating some lists of people worth referencing and some potential websites that may link to us. If we can get some higher ranked websites to link us in that affects our rank as well. Currently we're a level 3. 5's and 6's are well respected and it would be nice to see us getting some links from those guys.

Hand in hand with all of this, apparently there are sites referred to as authority sites, and they're a big deal. They can be 5's and 6's as well, but it's more crucial if we're linked in by them. These sites probably include peeps like, National Sleep Foundation, Sleep Disorders.net, Talk About Sleep.com... umm. Yeah, peeps like that.

meat scabbered.

Also, another mildly crucial detail, which I dont' understand completely is an Anchor Text thing. So... perhaps people do add us as a link on their site. They could merely put down, www.isleptgreat.com and link us in. But! If we ask them to use an anchor text and they typed in, check out some Healthy Sleep Then that affects the strength of our keywords somehow. So when people search for Healthy Sleep, www.isleptgreat.com is more crucial. Huzzah!

So we need to set up a healthy way to post links to other sites on our own and then start sending some e-mails to see if other people will add us as a link on their own site, given that we have added them. Optimistically maybe we can find some bloggers that will do this and we can get bounced around, whoop whoop!

1 comment:

patchIt said...

In the new version of I Slept Great! I've put Articles in the main navigation, giving it it's own entity.

I've also created more of a community as we discussed a while back, which give it the forum feeling. There are three main things you can do in it:

1. discuss (anything)
2. share stories
3. ask questions (which are answered by the community, not I Slept Great)

To address another issue in this post...We are allowing a way for people to post us on their Digg.com and other similar sites on each article, news item...anything created by I Slept Great.